Dangerous (Warner Bros. Pressbook, 1935)

BETTE D

“Bordertown’—

Front Page

with the power turned on... in

O\CHCLICM Tae | ae i \ Gis I
ae cae | | : & @ gg
shown cae | : : 2 a |

‘in smaller spaces

shown in ad sec- > iF the <i he A BOLT OF DRAMA THAT
| | | ar 7 WILL BLOW THE FUSES!

A Warner Bros. Picture with—

MARGARET LINDSAY

ALISON SKIPWORTH

John Eldredge e Dick Foran
Directed by Alfred E. Green

tion plus a varie-
ty of other lay-
outs which strike
tema tat: lial: Mex: (et
key-note of this

blazing drama.

AER MAT NO. 401
914 LINES—400 |

(THIS AD AVAILABLE IN 3-COL. SIZE. SEE PAGE 9)

Country of origin U. S. A. Copyright 1935 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.

| LEASE dont make the mistake of selling

this as just another good

show. If you've already seen
it youre aware that it's much
more than that.

Bette Davis performance sur-
_ passes in dramatic importance
her ‘(Of Human Bondage’ por-
trayal while Franchot Tone
turns in an acting job that is

unquestionably his tops.

And when the combined art-
istry of these two stars is loos-
ed, your patrons will thrill to
find that it's everything they
anticipated.

In addition, the sizzling story
and natural-to-exploit title
give you the cue for the smart-

est campaign youve ever

handled.

For showmanship's sake —
don't pass up your chance to

really go to town on this one.

Page Three

———————————

XPLOITATION

CITY TIES UP ON SAFETY DRIVE

If Mayor is willing to lend a helping hand, Safety Week in your town
will tie up perfectly with show. Idea is that signs, heralds and folders
tell citizens how to avoid ‘“‘Dangerous” situations. Police, Fire Dept., Park
and Highway Dept. all lend a hand. Most items are workable without co-
operation from city, so if you’d rather chance ’em alone, go right ahead!

@
POLICE WARNING WITH YOUR PLUG

We know that this stunt can’t be sold in every town, but there are plenty
of spots where it’ll work—especially if you’re friendly with Police Chief. Idea
is that Police have a Safety Drive, with officers handing out warnings (avail-
able as illustrated below) for minor infractions of traffic laws. In most cities,
officers only give summons to one-fifth of the drivers stopped. These can be
handed to the other four-fifths. Should be quite a gag when motorists, stopped
for going around a corner just a bit too fast, see cop fill out the warning
and hand it to em. Think they’ll be so relieved to find out it’s not a ticket
that they’ll hop around to see your show? If so, figure out how many you'll
need! Another way of handling stunt is for cops to give ’em out to as many
motorists as possible. And here’s your warning slip:

DON’T WORRY—THIS ISN’T A TICKET!

The Police Department is conducting a Safety Drive and takes this means
of warning you that it is DANGEROUS both to you and the “other fellow”
if you drive carelessly. You have violated a city ordinance by

[] Speeding
[] Passing on left
[] Failing to signal

[] Passing red light
[] Starting ahead of light
[] Driving without lights

(Signed) Officer

See BETTE DAVIS

in “DANGEROUS”

A Warner Bros. Picture with Franchot Tone, Margaret Lindsay and Alison Skipworth

[THEATRE IMPRINT]

Printed with black ink on high grade pink stock, these warning slips are available the
same size as illustrated. Prices, including imprint are: $2 per M; 5M—$1.75 per M;

10M—$1.50 per M. Order directly from:
ECONOMY NOVELTY CO.

225 West 39th Street, New York City

DON’T FEED ANIMALS

Park Department puts signs in front of cages
at zoo. “Dangerous! Don’t feed the animals. See
Bette Davis in ‘Dangerous.’ Strand Theatre
now,” says the sign .. . and all the lion-lookers
find out about your show.

DANGEROUS CORNERS

“Dangerous intersection ahead. See Bette Davis
in ‘Dangerous’ at the Strand Theatre.” Sign
like this can be put up near every important
intersection in town. Or maybe you can get
permish to put ’em on ‘Stop’ signs leading to
boulevards.

WARNING ON BUILDINGS

Of course you'll want to put signs on scaffold-
ing and ladders, telling folks it’s dangerous to
walk underneath . . . and that “Dangerous” is
your big show.

Page Four

If there’s ice or snow on streets, police can put
up signs on hills and curves reading: “Danger-
ous! Watch for ice. See Bette Davis in “Danger-
ous.’ Strand Theatre now.” With co-operation
from county, same sign can be put up at dan-
gerous spots outside town. Idea also goes for
frozen rivers and lakes—where signs can be
planted near ‘thin ice.’

ROAD CONSTRUCTION

Wherever city is repairing street, sign reads
“Dangerous construction ahead. See Bette Davis
in ‘Dangerous’ at the Strand.” Or would it be
better to say “Dangerous. Men at work, etc_.?”

WARNING ON FIRE PLUG

And here’s a sign to be put on fire plugs: “It’s
Dangerous to park in front of this fire hydrant.
See Bette Davis in ‘Dangerous,’ coming to the
Strand Theatre soon.”

DANGEROUS, ICE AHEAD

PEDESTRIAN WARNING

‘TS DANGEROUS
70 CROSS AGAINST
THE LIGHT

BETTE DAVIS
DANGEROUS

Of course your Safety Drive must
warn strollers to be careful crossing
streets, so here’s a word of warning to
them, plus plug on film.

POLICE SAFETY FOLDER

Police Department could print a “Dangerous”
booklet. Instructions tell folks “Jt’s Dangerous
to cross against the light,” “It’s Dangerous to
drive with poor brakes,” “It’s Dangerous to
make a turn without signalling,” etc. Back of
folder carries your plug, telling readers to see
“Dangerous.” Same kind of booklet can be
made up for pedestrians, giving them some
safety hints.

SANITATION WARNING

Department of Health ties in, too. Their book-
let tells housewives that it’s dangerous to leave
garbage uncovered, to serve raw fruit without
washing it, etc.

SIGNS ON CURVES

. Here’s the sign that goes on all curves.
Equally effective in town or on out-
skirts... and they remind folks about
your show.

‘I’ve lived more in a day than most people will ever live!’’

ANGLES ON TITLE TEASERS

STORE WINDOW POSTER
Hl

PICTORIAL NEWS FLAS

DANGEROUS!

Is reckless driving dangerous? This is just a ten cent photo,
and a casual glance doesn’t tell the heart-rending story be-
hind, it. It doesn’t tell how a happy family was reduced to a

trail of tears as a result of one reckless moment .. . about
the dead father . .. the mother wracked with pain in a
hospital far from home . .. the wail of a parentless baby
echoing through the night. Let this be a warning to you!
Drive carefully and don’t fail to see Warner Bros. draniatic
film success, “Dangerous,” starring Bette Davis, with Fran-
chot Tone and an all-star cast, coming to the

STRAND THEATRE

Window poster, illustrated in miniature, is avail-
able in large display unit size (10” x 13”).
Printed on heavy paper stock. Can be planted
in store windows and tacked on fences and
poles. Sent complete, including theatre name
and playdates. Prices: 100—$2; 200—$3; 500
—$6; 1M—$9.50. Order directly from:
ECONOMY NOVELTY CO.

225 West 39th Street, New York City

SPORT SHOP CO-OP AD

The Stars of ‘DANGEROUS’
Get Set For Winter Sports

Bette Davis and Margaret Lindsay,
who appear in “Dangerous,” now
playing at the Strand Theatre, are
two winter-sports addicts. They real-
ize that winter-sports can be Dan-
gerous without the proper equip-
ment. Buy yours from a reputable
dealer.

SID’S SPORT SHOP

If this ad appeals to sport shop in town, order
the two stills by number. One at left is Still No.
ML 396; at right, Still No. Davis Pub A 369.
Price: 10c each.

DYNAMITE HUT IN LOBBY

For lobby display, erect partition with small
hole. Painted red, it has “Dangerous” written
all over it. Under hole is sign reading: “Dan-
gerous! Look inside at your own risk.” Inside
are stills and copy on picture. A tried-and-true
variation of this would be to set a barrel out on
the street with ‘Dangerous’ signs all over it.
Lookers see copy and stills on the film.

SHOW UNLUCKY SYMBOLS

Display of bad luck symbols show patrons how
dangerous Bette Davis is in this film. A broken
mirror, 13, a black cat, a ladder, and others

.are set up with still of Davis in the center. Cap-

tion under her reads: “Dangerous as these sym-
bols are . . . Bette Davis in ‘Dangerous,’ com-
ing soon.”

TAGGING MEN AT WORK

a1] |

Wherever there are ‘Men at work,’ whether it’s
in a sewer, cellar, on a ladder or up a tree,
that’s a likely spot to smack your little ‘Danger-
ous’ plug. Illustration shows how it can be done
with a minimum of trouble and expense.

CO-OP DRUG STORE AD

Drug store window is ideal place for a ‘danger-
ous’ tie-up. Window gazers see stills and copy
reading: “Jt’s Dangerous to buy inferior medi-
cine. Our prescription department guards your.
health with every possible precaution. See Bette
Davis in ‘Dangerous.’ Strand Theatre, now.”
Same copy can be used just as effectively in
their ad.

GAS STATION TIE-UP

Here’s a herald you can get out with gas station
cooperation: “Dangerous! No Smoking! See
Bette Davis in ‘Dangerous,’ now playing at the
Strand.”

TIE-UP WITH GARAGE

“It’s Dangerous to drive without chains in this
weather. Let us put a pair on your car while
you see Bette Davis in “Dangerous’.” If garage
likes this idea, a co-op herald is in order.

DANGEROUS GAL DISPLAY

For contest or display, why not a collection of
‘dangerous’ women. Lucrecia Borgia, Cleopatra,
DuBarry and Delilah will do for a start, with
Bette Davis in the limelight spot.

CO-OP AD WITH FURRIER

Thee:
DANGEROUS

to buy furs at any store

If BETTE DAVIS,
lovely star of
“DANGEROUS,”
now playing at the
Strand Theatre, lived
in Rochester, she would
| most likely buy her coat

at

MUNTHER’S

Three co-op ads illustrated on this page are just
an idea of what your local dealers might like
to say in their ads. However, if they have an-
other slant on the copy angle, let °em have their
way ... as long as they use star photo and
plug the film. Stills are 10c each, on order from
Campaign Plan Editor, 321 W. 44th Street,
N. Y. C. Suill illustrated above is No. Davis
1309.

TIE-UP WITH DRUG STORE

It’s DANGEROUS
To Use Cheap Cosmetics

Says BETTE DAVIS

Lovely star of “Dangerous,” now
playing at the Strand Theatre

@ Be on the safe side
by purchasing your

cosmetics from us.
You are sure to get
the best.

STANES POWDER SHOP

Ad illustrated above can be used in conjunction
with drug store or cosmetic department of larg-
er store. Still is No. Davis Pub A 512, 10c.

Page Five

“Tie only feeling you could arouse in a man is pity:

pos

THE BLONDE-BRUNETTE ANCLE

MAKEUP CHART FOR STORY OR AD

Box on beauty hints (illustrated below) can be used as newspaper plant
along with the interviews with Davis and Lindsay. Or, box can be changed
to a co-op ad which may interest cosmetic department of store. We copped

the idea from Macy’s, in New York .

.. you might tell that to cooperating

store when trying to sell ’em. If you’re interested, order stills No. Davis
1315 and ML 380 from Campaign Plan Editor, 321 West 44th Street, New

York City. Price: 10 cents each.

WHICH TYPE MAKE-UP FOR YOU?
SEE WHAT THE STARS OF “DANGEROUS” SAY

MARGARET LINDSAY

FAIR SKIN WITH DARK HAIR

Margaret Lindsay, with her dark
hair and eyes, is a perfect example
of the Latin type. Here are her
makeup suggestions:

POWDER—Golden Cream
ROUGE—Crimson
MASCARA—None—uUse Plain Vaseline
LIPSTICK——Crimson

(Publicity Story )
“Take Off Half Your Makeup”
Margaret Lindsay Tells Brunettes

‘‘A little makeup goes a long way, and the
smart brunette is she who errs on the side of too
little color in her cheeks rather than too much,’’
says Margaret Lindsay, lovely young star of
‘‘Dangerous,’’? the Warner Bros. production
which opens at the........ Theatre Onis...

‘“While it is bad for a girl of any type to wear
too much makeup, I think this is a tendency
especially dangerous for brunettes. For with dark
hair and eyes, too much rouge and powder and
eye-shadow will make the face look heavy and
old. Lipstick, however, may be used freely.

‘The best rule for a dark-haired girl to follow
is to use a good foundation, then a very slight
dusting of fine powder. Over this, a light dash
of rouge, more powder, and then a final brushing
with a pad of cotton or camel’s-hair brush to
remove all surplus makeup. So little rouge should
be used that it will never be apparent as color in
the cheeks, but rather as a faint natural coursing
of blood through the veins.

‘“Instead of eye-shadow, most brunettes will do
well to use simple vaseline on their lashes and
brows and lids, to give that sleek dark appear-
ance so to be desired.

‘‘And here’s the color chart I’ve evolved for
brunette makeup”’: Fr

Golden cream powder
2. Crimson rouge
3. Vaseline
4. Crimson lipstick

Page Six

BETTE DAVIS

MEDIUM SKIN WITH BLONDE HAIR

With medium skin and light-blonde
hair, Bette Davis is an outstanding
example of this type beauty. Below
are her makeup suggestions:

POWDER—Apricot (First Coat)

Pale Ivory (Second Coat)
ROUGE—Flame
MASCARA—Indigo
LIPSTICK—Flame

(Publicity Story)
‘Blend Powders Carefully !’’
Bette Davis Advises Blondes

‘‘A blonde’s beauty depends more upon her
skin than upon any other factor,’’ says Bette
Davis, beauteous blonde star of ‘‘Dangerous,’’
the Warner Bros. production which opens at the
pee Pheatté enueuirr. 4.073 ..

‘‘For that reason she must give it the bulk of
her attention. A brunette can cover skin defects
with an extra coat of powder over her warm dark
skin and it will never be noticed. The red-headed
beauty can emphasize her gorgeous hair or her
eyes and divert attention away from her skin.
But with a blonde, all eyes turn to her skin first,
last and always and it’s up to girls of this color-
ing to do something about it.

‘‘Aside from the actual care of blonde skin
(about which chapters could be written), blondes
must be extremely careful about their makeup.
Above all else, their powder must be skilfully
blended and applied.

‘‘And a secret I’ve recently discovered is that
two shades of powder are better than one, if the
darker shade is applied first, then all surplus
brushed off, then the lighter shade dusted softly
over the entire surface of the face and neck.’’

Following is the makeup chart suggested by
Miss Davis for blondes:

1. Apricot powder (first coat)

2. Pale ivory powder (second coat)
3. Flame rouge

4. Indigo eye-shadow and mascara
5. Flame lipstick

FIVE STUNTS ON THE
BLONDE-BRUNETTE SLANT

Bette Davis is a ravishing blonde and Margaret

Lindsay is a stunning brunette . . . they’re both

in this film—so we’re suggesting the following

ideas that are applicable, on the blonde-brunette
controversy:

1. Contest for best letters on ‘What color hair
do you want in your sweetheart?

2. Beauty editors could be tackled with refer-
ence to column on care of the hair...
blonde and brunette using Davis and Lind-
say as photo examples.

3. Lovelorn editor could do a piece on blonde
and brunette as marriage mates, etc.

‘4. Inquiring reporter to ask passers-by which

type they prefer . . . the Bette Davis or
Margaret Lindsay type.

5. Beauty shops to advertise in ads and. win-
dow displays for shampoo and hair treat-
ment—using Davis and Lindsay as ex-
amples.

BEAUTY PARLOR AID

BLONDE or BRUNETTE
You'll Like Our Hairdress . . .

Inspired by
BETTE DAVIS,
lovely star of
“DANGEROUS.”
This coiffure
for blondes

Thank You,
MARGARET
LINDSAY,
for the treat you
gave us in
“DANGEROUS,”
_ and for inspiring this
_ charming coiffure {{

CARL of the RITZ

Stills for this co-op ad available from Cam-
paign Plan Editor, 321 West 44th Street, New
York City. Order stills No. Davis 1106 and
ML 541. Price: 10c each.

DIALOGUE LINES

There are plenty of powerful dialogue
lines from this film. They’d look swell
in your lobby or front, with stills

alongside to illustrate. If you’d care
to use ’em, you'll probably find all you
need on the tops of the pages of this
book. There are plenty of stills in your
exchange set that will fit any of the
lines. Another inexpensive idea!

“Pity for me? That’s funny because I’ve never had any for men like you!”’

SELLING THE Ist SHOW OF 36

CO-OP AD SUGGESTION

Suggest that a number of stores in town get to-
gether on an ad, headline of which reads: “The
First Big Sale of the New Year.” Your film ad
comes in under headline, “The First of the Big
Hits of the New Year.” Another angle would be
to have the individual stores place their own
ads, giving theatre’s first film a break.

HERALD SCHEDULE

Tell your mailing list about the year’s coming
hits via a herald, printed locally. Herald plugs
‘Dangerous’ as the first big hit of the New Year
——and follows with notes about films like ‘Ceil-
ing Zero, “Anthony Adverse’ and the like. Be-
sides mailing list, heralds could be used as
throwaways.

ANNOUNCE BY TRAILER

SEE
THE FIRST BIG SHOW

OF
1936
BETTE DAV se
DANGEROUS

You might make up a trailer locally
telling the folks about the big hits
you’ve lined up for the coming year,
leading off with this film. Same stunt
could be done with slides.

TELL ’EM IN LOBBY

See
THE FIRST BIG HIT
OF 1936
BETTE DAVIS

DANGEROUS

FOLLOWED BY SUCH
SUCCESSES AS
CEILING ZERO

ANTHONY ADVERSE

Lobby board tells folks about big hits
you have lined up for the New Year,
leading off with plug for “Danger-
ous.” Illustration gives your artist a
rough idea.

DUCATS TO FIRSTS

Passes could be awarded to as many firsts in
town as you can think of. Hand ’em to parents
of first babies born in New Year, first marriages,
first engaged couples . . . oh, you should be
able to think of a few more. There’s a chance
to nab a bit of publicity and you probably won't
have to give away many ducats,

FREE RADIO SKETCH

Twelve minutes of the drama and ro-
mance of film, plus three minutes at
beginning and end for picture plug—
just enough of a dramatization to sell

listeners without spoiling show for
them. If you can use ’em, write to
Campaign Plan Editor, 321 West 44th
Street, N. Y. C. A mimeographed copy
for each member of cast will be sent
by return mail.

RESOLUTIONS CONTEST

Think you can plant a contest with daily for
funniest New Year resolutions? Publicity story

tells all:

/

: Free Theatre Tickets

For New Year Resolutions

Got your resolutions for 1936?

If you have, and there’s a funny one among them,
there’s a New Year’s gift waiting for you at the offices
of the.. (newspaper).

Most New Year’s resolutions are serious. Most of them
are broken, too. But occasionally one sticks—and once
in a while someone thinks of a really funny resolution.
iB 0 saree ge ee ee Sree (newspaper) wants that one and to
reward your ingenuity will give two tickets to the
Pie pth eee ee hrs Theatre, where Bette Davis and an all
star cast including Franchot Tone and Margaret Lindsay
will open in “Dangerous” on . to each of
the ten readers submitting the funniest resolution for
the New Year.

“Dangerous,” which is a gripping drama of a woman
who climbed to the heights and fell into the gutter,
leaving behind her a string of broken hearts and blasted
hopes, 18 the. first. picture. them... nee Theatre
will play in the New Year.

So, tickets to the first of the 1936 offerings at the
Hee Rome eee eo eee Theatre will be prizes for New Year’s
resolutions. They must be short—and above all, they
must be funny.

Send your resolutions to the “Dangerous” Contest Edi-
tOTSOLSt Nes cner eo teeter (mewspaper) before...:.....-;.
(date) when the lists close.

WINDOW TIE-UP
FIRST BIG SALE e 1936

Department store tie-up? Here ’tis:
Store announces first big sale of 36,
while window carries copy and stills
about your first big show of °36.

3 WAYS TO BANNER...

VALANCE (above) is made of

transparent silkolene 36” deep. See

ordering.

“FRANCHOT @

TONE

A Warner Bros. Picture

Valance and Wall Banner ren-

Order

BURGEE: Planted
for lobby and un-
der marquee. Two

tal prices on
directly from:

request.

sizes on colored
duck. Size 20” x
30°— 5060 24" x

36”—75e. New York City

Price $1.70 per running yard.
Send exact marquee sizes when

ART FLAG, Ince.
449 West 42nd Street

DANGEROUS

14”

with red

WALL BANNER of sun-
fast and weatherproof
material, with eyelets
for hooking to build-
ing. Prices: 9’ x 12’
—$12.50; 9’ x 15’—
$15.

Price,

14 x 22 POSTER

BETTE DAVIS

"DANGEROUS

FRANCHOT TONE
Margaret Lindsay
Alison Skipworth

THEATRE
IMPRINT

ee OLE
ink on_ heavy
white stock, for use near
construction,
without
100—$3; 500—$10; $15
per M. Imprint: $1.50 for
any amount.

... AND 2 NOVELTIES

AUTO HANGER

It’s

DANGEROUS

to leave your car
unlocked!

MARGARET LINDSAY
ALISON SKIPWORTH

THEATRE IMPRINT |

Printed in colored ink
on high grade colored
stock, this doorknob
hanger measures about
41%" x 71%”. Prices, in-
cluding imprint: 1M—
$6; 5M—$5.50 per M;
10M—$5 per M.

and_ printed

curves, etc.
imprint:

Order directly from:

ECONOMY NOVELTY CO., 225 W. 39 St., N.Y.C.

Page Seven

THAT WOMAN'S
BACK IN TOWN:

It’s Bette on the man-¥
hunt again—and this@
time she really turns
on the power-throws 4
the switch to the last
notch, as the glam-
orous star of Broad-
way who was the evil
star of men — —in a

stops pulling her punches,
shows ’em no mercy, let’s
go with all she got, in

The story of the kind of a
girl that men regret—with

FRANCHOT
TONE

MARGARET LINDSAY
ALISON SKIPWORTH

A Warner Bros. Picture

THEATRE

The picture
Variety Daily
cails ‘‘Her Best

Achievement.”

276 Lines Mat, No. 211—20c

Page Eight es

WARNING!

INFLAMMABLE

When man-wrecking Bette and heart-break-
ing Franchot start playing with fire, get set for

cheek to cheek—_

BETTE
DAVIS
FRANCHOT

Playing the game every-
one’s warned them is too

A Warner Bros. Picture with

MARGARET LINDSAY « ALISON SKIPWORTH
JOHN ELDREDGE~ DICK FORAN

272 Lines Mat No. 212—20c

“I’m the kind of woman who destroys — not builds!’’

You’re in for the toughest

MUTINY

you ever faced when

.. Stages
f a one-wo-
man rebel-

* man who pays
and pays
and pays—in

A Warner Bros. Picture with

MARGARET LINDSAY
ALISON SKIPWORTH

93 eines: Mat “Nes iv =10c

A BOLT OF DRAMA THAT
WILL BLOW THE FUSES!

A Warner Bros. Picture with—

MARGARET LINDSAY

THIS AD AVAILABLE IN intinvencong=re sy. | ALISON SKIPWORTH
4 COL. SIZE. SEE PAGE 2. Tes EM John Eldredge e Dick Foran
S Directed by Alfred E. Green

513 Lines Mat No. 301—30c

Page Nine

Look how she talks E er
about Life, and Love,
and Men—in their
first picture together!

“Loving me is like shaking
hands with the devil —
the worst kind of luck.
I’m bad for people. I’m
the kind of woman who
destroys, not builds.”

“Pity? I’ve never had any
pity for men like you. You
with your fat little soul
and smug face! Why I’ve
lived more in a day than '
you'll ever dare live.”

“It’s going to be your life
or mine! If you’re killed,
ll be free... 1f I’m
killed, it won’t matter
any longer . . . and if we
both die—good riddance.”

Drama so tense you'll be biting your fingernails
before you’ve looked at half of it—but what’s
a‘ few fingernails compared to seeing an actress

“I’ve got something these
safe women haven't. They
don’t know what it is...
but they’re afraid of
it...and heaven knows,
they’ve a right to be.”

al le
chances with this
woman!... She's

As ‘the woman men
always come back to!”

THEATRE

170 Lines Mat Née21:7--20¢e

BLOWUP OF AD READ
BY 13,000,000 FANS

No Wonder Franchot Tone

Twelve national magazines will carry this full
page ad into more than 3,000,000 homes. It
will be seen in the February issue (on sale be-
ginning December 26th) of the following maga-
zines:

like Bette smack men down to their right size! MODERN SCREEN MOVIE MIRROR
PHOTOPLAY SCREENLAND
SILVER SCREEN HOLLYWOOD
486 Lines SCREEN PLAY MOTION PICTURE
Mat No. 219 MOVIE CLASSIC SCREEN BOOK
0c FILM FUN SCREEN ROMANCES
j— This ad is also available as a 40” x 60”

ae 0 ee ee et Of

blowup—50c, AT YOUR EXCHANGE.

‘““She’s the sort of woman a man could sell his soul for!

“My love isn’t the
kind a man can have
and walk away from!
...Why, I’ve lived more
in a single day than
you'll ever dare live!”

Watch your step when this
woman's arcund!... She's

DANGEROUS

BETTE DAVIS

Teamed for the first time with

FRANCHOT TONE

MARGARET LINDSAY
ALISON SKIPWORTH

A Warner Bros. Picture

THEATRE

92 Lines Mat No. 116—10c

“You may not love me, but
you'll find I’m the woman
you'll always come back
to. And each time you re-
turn it will cost you more
and more, until you’ve
spent your career, your
ambition, your hopes.”

DANGEROUS

wm BETTE DAVIS

FRA In a bolt of drama that'll blow the fuses!
T HEAT RE

Mat No. 218—20c

warner

112 Lines

Lack cut for this
woman! Ske's

. «=» A bolt of drama
that'll blow the fuses!

BETT
DAVIS

AS THE KIND OF A GIRL
THAT MEN REGRET!

402 Lines
Mat No. 215
—20c

po?

You took me in out of
pity... that hurt my
pride. | wanted to hurt
yours. | teased you
with all the tawdry
tricks | knew until

you tried to kiss

me, just so | could

laugh in your face.”

“Loving Joyce Heath is

like shaking hands with
the devil —the worst
kind of luck! I’m bad
for people...the kind
of woman who de-

stroys—not builds!”

‘You'll find I’m the

woman men always
come back to, and each
time they return it
costs them more
and more, until
they’ve spent their
career, their ambi-
tion, their hopes!”

A Warner Bros. Picture

Page Eleven

THEATRE

132 Lines Mat No. 210—20c

136 Lines Mat No. 214—20c

N BOLT OF
DRAMA THAT'LL
BLOW THE FUSES!

BETTE DAVIS

DANGEROUS

TEAMED FOR THE FIRST TIME WITH.

15 Lines Mat No. 114—10
ee eels i

30 Lines Mat No. 118—10c

4 7-Cines:. Mat Ne: -115-10¢

A BOLT OF DRAMA THAT'LL BLOW THE FUSES!

BETTE DAVIS.

TEAMED FOR THE FIRST TIME WITH

THE SHOW “VARIETY DAILY” CALLS BETTE’S BEST !

BETTE DAVIS

| ‘DANGEROUS’

FRANCHOT TONE.

=) MARGARET LINDSAY e ALISON SKIPWORTH

FRANCHOT TONE

DANGEROUS

56 Lines Mat No. 22 l-—20c ae 56 Lines Mat No. 220—20c

R JOHN ELDREDGE e DICK FORAN
A Warn Picture

Warner Bros.

Page Twelve

“I’m playing your game but I’m playing it for keeps!”

BETTE
DAVIS

as “the woman men al-
ways come back to”...
shattering every ex-
pectation of how great

she’d be when the right
role came along... with

FRANCHOT TONE

A Warner Bros. Picture

THEATRE

182 Lines Mat No. 216—20c

THE TRAILER

A screening at your exchange will show you the
many selling points of this trailer .. . But in
the meantime, a glance of this copy will give
you a rough idea.

"Dangerous"

The Story of Joyce Heath — Knowing Her

Was Like Shaking Hands With the
Devil!

The Screen's Female Fury
Finds a Role Worthy of Her Electric
Talents

Bette Davis
Co-Starred With Franchot Tone
in "DANGEROUS"

He Found Her Dangerous to Love!
Yet He Couldn't Escape the "Bondage"
That Threatened to Ruin His Entire Life

"DANGEROUS"

You've Seen Bette Davis With Paul Muni
and Leslie Howard

You've Seen Franchot Tone with Joan
Crawford and Jean Harlow

NOW!
See These Fascinating Stars
Together For the First Time

Bette Davis and Franchot Tone
With Margaret Lindsay

Alison Skipworth

John Eldredge Dick Foran
In ""DANGEROUS"

A Warner Bros. & Vitaphone Hit

Shatters every expec-
tation of what she could
do when her great
role came along, in

DANGEROUS

The story of the kind of a girl that men regret.. . With

FRANCHOT TONE

MARGARET LINDSAY + ALISON SKIPWORTH
JOHN ELDREDGE + DICK FORAN

A Warner Bros. Picture

218 Lines Mat No. 213—20c

THE JUMBO HERALD

A trip to your exchange is worthwhile, if
only to look at the swell jumbo herald
we’ve made available on this film. Bril-
liantly colored, it measures 9” x 12” open,

with entire back page reserved for your

imprint. Price? They’re only $3.50 for 1
to 4M; 5M and over—$3.25 per M.

Page Thirteen

Bette Davis Is
Coming to Strand
In ‘Dangerous’

A picture that is said to give
Bette Davis an even greater op-
rortunity to display her rare
dramatic genius than did “Of
Human Bondage” or ‘“Border-
town” has been booked for the

es es Theatre for a limited
cngagement beginning

The picture is the Warner
Bros. drama “Dangerous,” in
which Miss Davis is supported by
Franchot Tone who has the lead-
ing masculine role and Margaret
Lindsay, again her rival in love.

“Dangerous,” which has been
hailed as a masterpiece wherever
it has been produced, is sheer,
stark drama, featuring both the
glamor and the shadows of Broad-
way life. It is the story of the
most brilliant actress of her day,
who was loved by many, but who

loved only her own career and
who sacrificed everything and

everybody to her ambitions.

Then, a fallen idol, she be-
comes an object of seorn, sodden
with drink, and pitied even by
those she had ruined.

This fallen idol is portrayed
by Bette Davis. She is rescued
from the gutter by Franchot
Tone, a young architect, who also
succumbs to her fatal fascination,
neglects his profession, and his
fiancee, Margaret Lindsay. He
seeks in vain to wed the girl
he had saved, despite the fact
that she was thought to be a
“jinx” and-fatal to anyone com-
ing in contact with her.

Tone does not know ghe has
a husband, a man of wealth whom
she had ruined, but who still
loves her so much he will not
consent to divoree. In a fit of
hysterical anger, she smashes the
car in which they are both driv-
ing into a tree, slightly injuring
herself and badly crippling her
husband.

The scandal brings the young
architect, his own career on the
verge of ruin, temporarily out of
his hypnotic state, and he points
out to the actress that it is not
a jinx that has wrecked her life
but her own egotism and selfish-
ness.

For onee she sees herself as
she is, and she makes a supreme
sacrifice in one of the most un-
usual and startling climaxes.

Alison Skipworth, the famous
character actress of both stage
and sereen has the role of the
housekeeper for Franchot Tone,
who cares for the actress during
her recuperative stage at the
country home. John Eldredge is
the husband whom the actress
had ruined and east aside and
Dick Foran plays the part of a
society man and friend of the
architect and his fiancee.

Others in the cast include Wal-
ter Walker, Richard Carle, George
Irving, Pierre Watkin, Douglas
Wood and William Davidson.
Alfred E. Green directed the pic-
ture from the story and screen
play by Laird Doyle.

Bette Davis Will Stick
To Small Catboat

No ornate yachts for Bette
Davis. The Warner Bros. star
now appearing in “Dangerous,”
QUNe Scent ee theatre, likes the
sea but her nautical ambitions
only go as high as a eatboat.

Every Sunday, when she is
working in a picture and all
week when her time is free, will
find her at her beach home at
Balboa, Calif., mastering the in-
tricacies of wind and tide with
her small eraft.

“T won’t buy a bigger boat,
though,” the actress said. “For
sheer fun, sailing a catboat can’t
be beat. When you go higher,
you have to have hel~ ”

Page Fourteen

Dangerous Film Lovers

, uu SL.

Bette Davis, the soul wrecker of “Of Human Bondage,” and the
man killer of “Bordertown,” now is teamed with Franchot Tone,
who'll prove whether the right man can make her turn soft when
the Warner Bros. drama “Dangerous” opens at the...
Theatre on...

Mat No. 209—20c

(Review )

Bette Davis Has Greatest

Triumph In ‘Dangerous’

Dynamic Picture Affords Young Star Real
Opportunity to Show Dramatic Genius

For sheer drama and vital force there are few screen plays
to equal ‘‘Dangerous,’”’ the Warner Bros. production which

Was SNOW at fon ee ee.

.... theatre yesterday for the

first time locally. There is a sweep and power about the
picture that brought a tremendous emotional reaction to

those who witnessed it.

It is the kind of picture that requires an exceptional cast

to make the most of the charae-
ters involved in the plot and
Warner Bros. evidently recog-
nized this by placing in the lead-
ing roles not only players of rare
talent, but who fit their parts
with the utmost perfection.

Too much can not be said of
the fine work of the principals,
including Bette Davis in the title
role, Franchot Tone, who plays
opposite her, Margaret Lindsay,
the third side of the love tri-

angle, Alison Skipworth, John
Eldredge and Dick Foran.
The story, which unfolds a

realistic slice of life and paints
with great force the inner con-
flict of a tempestuous woman at
war with herself and the world,
gives Miss Davis her first oppor-
tunity to present a truly vivid
character study. It is not a
pretty character she portrays, no
more than that she represented
in “Bordertown” or “Of Human
Bondage.” But it is a real char-
acter; itis. vital; at lives and
breathes.

“Dangerous” is the story of a
woman burning with the zest of
living, a flaming, brilliant rocket
that flashes upward to the pin-
nacle of success and then drops

Franchot
Tone

im
“Dangerous”
at the Strand

Mat No. 101—
10¢

to sizzle to the gutter. It is the
story of a beautiful and fascinat-
ing actress who is overwhelmed

by her own terrific desires and
whose egotism and _ selfishness
bring ruin to herself and the
many who love her.

Bette Davis has captured all
the moments of joy and the drab
bitterness of this tormented wo-
man with real artistry. She does
not portray a character; she
lives it and that is the ultimate
Imizants

Franchot Tone has never given
a more convincing portrayal than
in his role of a somewhat conven-
tional man of society and busi-
ness, who is swept off his feet by
the fatal fascination of this ae-
tress whose power over men re-
mains even after she has drunk
herself into a sodden harrigan of
the slums.

But the actress herself actually
turns him back to his former life
and the woman with whom he
had broken, in a_ tremendous
scene, in which she, as a matter
of atonement, sacrifices herself
and the real love that has even-
tually come to her.

Miss Lindsay has the role of
the other woman and, gives a fin-
ished performance, although she
is not called upon to portray any
vital emotions as demanded by
the other characterization. Ali-
son Skipworth, famous on both
stage and screen for her charac-
terizations, gives an _ excellent
performance, as also does John
Eldredge as the discarded hus-
band of the temperamental stage
beauty.

Alfred E. Green who directed
Miss Davis in “The Girl From
10th Avenue,” again guides her
through this picture with excep-
tional skill. Both the story and
screen play are by Laird Doyle.

2

‘Dangerous’ With
Bette Davis At
Strand Today

Bette Davis comes to the
aps see ores ae theatre today in her
latest Warner Bros. production,

“Dangerous,” with Franchot Tone
playing opposite her and Mar-
garet Lindsay her rival.

The screen play by Laird
Doyle is said to be sheer drama
of dynamic intensity and tre-
mendous emotions. Bette has the
role of a famous actress, who
after rising to the top of the
ladder of success, tumbles to the
gutter through her own egotism
and selfishness, although she calls
it a jinx, dragging down those
who. loved her.

It is after her fall that Tone,
in the role of a young architect,
sets about sobering her up and
trying to reestablish her as the
brilliant star she had been.

But Bette loves lightly and too
well. She already has a discarded
husband she has ruined, of whom
the architect knows nothing. The
situation leads to a_ veritable
scandal which ends in dynamic
and tumultuous scenes and an
amazing climax.

Miss Davis is not presented in
a pretty light, but the part is
said to give her the strongest
characterization which she has
had in films.

Others in the cast inelude Ali-
son Skipworth, famous on both
stage and screen, John Eldredge,

Dick Foran, Walter Walker,
Richard Carle, George Irving,
Pierre Watkin, Douglas Wood

and William Davidson. Alfred E.
Green directed the production.

Two Stars in Movie
Never Meet in Film

Two stars who appear in
the same picture, but never
together in the same scene, is
the unusual situation that
arises in the Warner Bros. pro-
duction, “Dangerous,” which
COMES-10 UNC. cos > ys aoieeman eter
PHOS tTO Olle se Ge

The circumstance is the
more strange inasmuch as both
are rivals for the love of the
same man. The actresses are
Bette Davis and Margaret
Lindsay, and the man who
appears in the picture with
both, but each in separate
scenes, is Franchot Tone.

He is first betrothed to Miss
Lindsay, a society girl, be-
comes fascinated with Miss
Davis, an actress, and breaks
the engagement. Later he goes
back to his first love.

Unforgetable

Bette Davis’ portrayal of a girl
men can’t forget is unforget-
able by all who see her in
“Dangerous,” the Warner Bros.
drama now vplaying at the
ee he ee Theatre.
Mat No. 106—10c

Fighter’s Tooth
Is Knocked Into
Lap of Actress

Margaret Lindsay was a prize
ring fan until she went to her
first fight.

The actress enjoyed her ring
battles through the sport pages
of the newspapers. She knew the
name of every champion and she
picked the winner of big fights
more correctly than the sports
writers most of the time.

All the big matches found her
glued to the radio rooting for
her choice. Recently one of her
escorts induced her to see the
prize fights which are held week-
ly in the film colony. Onee was
enough.

Sitting in the third row, she
was intently watching the first
preliminary bout. When one
fighter landed a terrific blow on
the other’s mouth, something fell
into her lap. She discovered it to
be a tooth!

She left immediately. Now she
reads editorials in preference to
boxing news and listens to sym-
phonies instead of fights.

Miss Lindsay will be at the
ica are theatre on... 2:55am. the
role of a wealthy society girl in
the Warner Bros. picture, “Dan-
gerous,” a dramatic story of a
brilliant and beautiful actress.

Bette Davis and Alison Skipworth in a tense scene from the War-
ner Bros. production “Dangerous,” the most dynamic of Miss
Davis’ stellar vehicles, which comes to the____._______-------------------------
EReatne Oe

Mat No. 208—20c

“Helping her is like shaking hands with the devil—the worst luck of all!” | |

Ae

Aig

Bette Davis Names Men
Who Can Make Love Best

Likes Method of Franchot Tone Who Is Her

Lover in “‘Dangerous”

Few actors can make screen love convincingly !

‘“Words’’ are the stumbling block, in the opinion of
Bette Davis, who heads the all star cast in the Warner
Brothers drama, ‘‘Dangerous,’’ which comes to _ the
MOR. a bi a aera Theatea-0u. -. io ee

‘In the silent days, love scenes attained great popularity
and length,’’ the actress said, ‘‘but in talking pictures they

are becoming fewer and fewer
because of the great difficulty in
handling them properly.

“With the addition of dialogue,
the elusiveness of love which
should have been tender with en-
chanting distance was tossed
right into audiences’ laps. Self
conscious actors would stumble
over something intended to be
very serious and beautiful.

“There are five actors whom I
believe combine dialogue and ac-
tion with sufficient adroitness to
make these important scenes com-
pletely believable. Each one is
a different type of lover and
handles the scenes with a distinct
method which suits his person-
ality.”

George Brent, Bette thinks, has
found the secret of making love
light-heartedly.

“Very few couples in love in-
dulge in high sounding phrases
when talking,” continues Miss
Davis. “They usually kid each
other. George’s sense of humor
always crops out to make roman-
tie sequences seem natural. How-
ever, his undercurrent of serious-
ness makes them completely sin-
cere.

“Through restraint, Franchot
Tone, my lover in ‘Dangerous,’
has attained honesty. He never
exaggerates but tones his actions
down. By letting audiences imag-
ine his feelings, he more nearly
approximates the feeling attained
in silent pictures.’

Charles Boyer is another of her
choices.

“His continental fervor gives
him more leeway than American
actors in saying the tender and
passionate words of love in front
of a camera,” she explained.

“James Cagney, in his hard,
tough roles, handles love scenes
of that type better than any
other actor on the screen. Even
when he is playing a quiet and
restrained part, picture goers can
feel his power.”

The Light That Lies

DORE REL ELIOR.

He Found Her Dangerous

Franchot Tone Takes
Singing Lessons

Franchot Tone, playing in the
Warner Bros. production, “Dan-
gerous,” which comes to the
REA en See theatre ony oes
spent half of his lunch hour every
day during the filming of the
picture taking singing lessons.
His teacher is Senor Morando.

The actor is not trying for
roles in any of the great number
of musical pictures which Holly-
wood studios are now making. He
still prefers dramatie roles. He
sings merely for his own amuse-
ment and has been taking the
lessons more as self-discipline.

John Eldredge has the role of Bette Davis’ unwanted and unloved
husband in the Warner Bros. picture “Dangerous” which opens
SA OSH (Kes Sat a eae TR6Gtes0Nse Ae ect ,

Mat No. 2083—20c

“Dick Powell best personifies
the young fellows in love with
the girl around the corner. His
combination of shyness and cock-
sureness is believable.

“Dangerous” is a dramatic
story of a beautiful and brilliant
actress who wrecks the lives of
those she contacts and finally
her own. Bette Davis has the part
of the actress with Franchot
Tone playing opposite her. Others
in the cast include Margaret
Lindsay, John Eldredge, Alison
Skipworth, Walter Walker and
Richard Carle.

Alfred E. Green directed.

One look into the eyes of Bette Davis, and Franchot Tone joins
Leslie Howard, of “Of Human Bondage” and Paul Muni of “Bor-
dertown” in succumbing to her fatal attraction. This time it’s in

the Warner Bros. picture “Dangerous” now playing at the
a oeNae hn eS i. OR Theatre.
Mat No. 206—20c

Superstition Of
Actors Is Hokum
Says Miss Davis

Bette Davis has the role of an
actress haunted by a jinx in the
Warner Bros. picture “Danger-
ous,” now showing at the........
theatre, but she only laughs at
them in real life.

The least superstitious actress
on the sereen, she pays no atten-
tion to the complicated rote of
theatrical superstition. She whis-
tles in her dressing room when
she feels like whistling. Broken
mirrors only bother her because
she is thrifty, not because of
seven years bad luck.

The jinx in the picture only
indirectly attacks the character
she portrays. It is directed at
those with whom she comes in
contact. Shows in which she is
starred, fail. Her leading man
dies on the night of an opening.
Men she knows commit suicide
or go bankrupt.

Soon producers grow afraid of
her and won’t sign her. But it’s
just in the picture to Bette
Davis. In real life she labels
superstition as hokum.

“Dangerous” igs the dramatic
story of a beautiful and brilliant
actress who wrecks the lives of
those who love her by her own
selfishness and ambition. Finally
her own life is wrecked, but she
is rescued from the gutter and
again proceeds to ruin those with
whom she comes in contact, until
she is awakened to the wrong she
is doing in a startling and un-
usual climax.

In the cast with Bette are
Franchot Tone, Margaret Lind-
say, Alison Skipworth, John El-
dredge and Dick Foran. Alfred
E. Green directed the picture
from the screen play by Laird
Doyle.

Margaret Lindsay Still
Harassed By Stagefright

Young Star Now in “Dangerous’”’ Suffers Fear
Despite Her Experience

If there is one single quality which motion picture audi-
ences identify with Margaret Lindsay, it is ‘‘poise.’’

The fan mail of the actress, now playing in the Warner
Bros. picture, ‘‘Dangerous,’’ which comes to the...........
theatre Bie , bears this out. Letters from young
and old alike, pour in from every quarter of the earth,
asking her how to capture this
elusive quality which they say

she has.

“T can’t answer them. Poise is
something which I don’t have,”
the actress surprisingly answers.

“Whatever calmness or self-
sufficiency I may display is pure-
ly superficial. Beneath it all, I
am as self-conscious and nervous
as any of these girls who write

to me asking how to gain poise.

“The first few days on a new
picture before I become accus-
tomed to it really give me the
‘jitters.’ This is real stage fright.

“T don’t like to talk too much
since I dislike saying something
that I don’t mean or that would
perhaps embarrass someone else.

Whatever superficial poise
which the actress had, she thinks
is due entirely to dramatic train-
ing. Only when the boards of a
stage are under her feet does she
feel complete self-assurance, but
this training has taught her how
to mask her feeling when off
stage.

Posture, voice control, and the
other things she learned are really
responsible for this quality which
others call poise.

“It isn’t though,” the actress
wistfully concluded.

In “Dangerous,” Miss Lindsay
plays the role of a society girl
with perfect poise. The picture
is a dynamic drama taken from
the life of a beautiful and bril-
liant Broadway actress. There is
an all star cast which includes
Bette Davis, Franchot Tone, Miss
Lindsay, John Eldredge, Dick
Foran and Alison Skipworth.

Alfred E. Green directed the
picture from the story and screen
play by Laird Doyle.

Actress Likes
Medium Length
Cocktail Gown

Although a new tendency to-
ward shorter skirt lengths in
eocktail dresses has been seen
from time to time, Orry-Kelly,
Warner Bros. stylist, has shunned
it in making such a gown for
Margaret Lindsay in “Danger-
ous,” which comes to the.......
theatre on isc aar ae

“T like a cocktail skirt a little
longer than a street dress, and a

Margaret
Lindsay
in
“Dangerous”

little shorter than a dinner dress,
but only for a daytime affair,
when I must appear on the street
going to and from the party,”
said Miss Lindsay. “For more for-
mal occasions, or when one is
entertaining at home, the cock-
tail dress should be long.”

Miss Lindsay, playing hostess
at a cocktail party in the film,
wears a long gown of brown silk,
shot with gold threads to make it
glitter.

Miss Lindsay has the role of
a wealthy society girl in “Dan-
gerous,” a dynamic drama taken
from the life of a beautiful and
brilliant Broadway actress. There
is an all star cast which includes
Bette Davis, Franchot Tone, Miss
Lindsay and John Eldredge.

As The Artist Sees Her

Pen portrait of Bette Davis, star of the Warner Bros. drama “Dan-

gerous” in which the charming young star has her greatest emo-

tional role. It is now playing at the. Theatre.
Mat No. 202—20c

Page Fifteen

‘Moments are all that matter to you. You live each as if it were the last!’

Now He’s A Woman Tamer

Franchot Tone, teamed with Bette Davis in the Warner Bros. pic-

ture “Dangerous” which opens at the.._.___________________- Theatre on

Seat Cea, Bee eee , has the role of the man who finally tames the

soul killer of “Of Human Bondage.” “Dangerous” is considered
Miss Davis’ strongest stellar vehicle.

Mat No. 201—20c

Franchot Tone Wanted To
Be Film Star When A Boy

Leading Man in “Dangerous” Has Had Only

One Ambition for Career

If Franchot Tone, who has the leading masculine role in
‘*Dangerous,’’ which comes to the.............. Theatre on
Aen Ewe 3 , hadn’t been such a movie fan when a small
boy, some. company might have gained, a vice-president and
Hollywood might have lost one of its most capable actors.

The line of least. resistance would have led him into either
a business or profession. His father was president of a

successful firm. Most of his
classmates at college planned to
be lawyers, architects or finan-
clers.

However, his ambition was al-
ready firmly fixed by that time.
His determination dated from hig
boyhood in Niagara Falls, N. Y.,
when he regularly attended the
local movie house twice a week,
and sat enthralled at the daring
exploits of the brawny Western
heroes of the day.

Then he went home and made
faces at himself in the mirror!
He played every part, hero, vil-
lain and heroine, and was con-
vineed that he wanted to be an
actor.

His family realized that his
ambition to be an actor was no
passing faney and encouraged
him in it. When it was time for
him to enter college, he chose
Cornell because of its fine dra-
matic course. He became presi-
dent of the Dramatic Club whose
productions are noted among
college theatricals

His ambitions had long since
erystallized into adult plans.
When he left college, he went
into stock in Buffalo, transferring
to New York as soon as he felt
he wag capable and experienced
enough to do his best.

Page Sixteen

He fulfilled his early ambition
when Hollywood snapped him up
after he worked in the Theatre
Guild and Group Theatre with
noteworthy results. He now has
appeared in many pictures, his
latest being “Dangerous.”

The only thing he regrets is
that he missed the boots and
spurs of his boyhood dreams for
he has never gotten a chance to
do a Western picture.

A suecess on the screen, he
hasn’t changed in at least one
respect from his boyhood. He
still likes to go to movies, and
sees as many pictures as pos-
sible.

Bette Davis heads the all-star
cast with Tone in “Dangerous,”
a dynamic dramd of the fall and
rise of a brilliant and beautiful
actress. Others in the cast in-
clude Margaret Lindsay, John
Eldredge, Alison Skipworth, Dick
Foran and Walter Walker.
tunity to display her genius as

“Dangerous” again gives her
an unsympathetic role but the
character she plays has redeem-
ing features that make it en-
tirely different from any she has
played heretofore.

Alfred HE. Green directed the
picture from the story and screen
play by Laird Doyle.

Franchot Tone
Can Solve Any
Mystery Play

Mystery stories are no mystery
to Franchot, Tone. Tone, who has
the leading masculine role oppo-
site Bette Davis in the Warner
Bros. picture, “Dangerous,” now
showing at the.......... theatre,
has read so many of them that
he invariably guesses the iden-
tity of the murderer half way
through the book and loses all
interest in it.

Although previously a mystery
novel fan, he has given up read-
ing them for this reason.

He has been adept at this for
quite awhile but has read through
most of them to discover whether
his hunches were correct. He
says he nailed the culprit every
time.

“It’s a system,” he said. “The
old formula about the most in-
nocent person being the murderer
has been modified a bit lately
but only in a few details. Some-
times he will be suspected at first
and then seemingly completely
cleared. Again props will give
clues that disclose the secret like
radios or unusual fireplaces in
which a gun could be set.

“T don’t consider that I have
any psychic ability. A little logic
will unravel the best of them.”

“Dangerous” is a dynamic dra-
ma of the fal! and rise of a bril-
liant and _ beautiful actress.
Others in the cast include Mar-
garet Lindsay, John Eldredge,
Alison Skipworth, Dick Foran
and Walter Walker.

Alfred E. Green directed the
picture from the story and screen
play by Laird Doyle.

Bette Davis Wears New
Type Jacket Dress

A new type of jacket-dress,
showing several new style ideas
for fall, is worn by Bette Davis,
Warner Bros. star in “Danger-
OUS;? NO Weote the. oe ere hn
theatre.

Employing navy blue crepe, the
flared, short skirt is knife-pleated
all the way around, and the lit-
tle jacket features a tight belt
and flared peplum in cutaway ef-
fect.

Under it is worn a white vest,
knife-pleated like the skirt, an
unusual neckline emanating from
the fact that the jacket, although
collarless, ties in a knot at the
throat, the pleating of the vest
continuing up under it and
spreading outward in a crisp
flare like ruching.

It’s Dangerous

Kissing Bette Davis proved as
dangerous to Franchot Tone in
“Dangerous,” the Warner Bros.
picture which opens at the
Theatre on________ >
as it did to Leslie Howard in
“Of Human Bondage” and. Paul
Muni in “Bordertown.”
Mat No. 107—10c

Wins By Waiting

Margaret Lindsay (above) waits and wins the heart and hand of
Franchot Tone despite the allure of Betté Davis in the Warner
Bros. drama of a woman who scaled the heights and fell to the
gutter, “Dangerous,” which opens at the pub AES

Theatre on

Mat No, 205—20c

Star Says It’s Tough Job

To Play Role Of Actress

Bette Davis Finds Such a Part in “Dangerous”

Difficult

Having an actress play an actress, instead of being as
easy as it sounds, might well be the most difficult assign-
ment possible.

Bette Davis, whose role of ‘‘ Joyce Heath’’ in the Warner
Bros. picture ‘‘Dangerous,’’ now showing at the...........
theatre, parallels in some instances the tempestuous life of

a famous Broadway actress, con-
siders it the most difficult one in
her sereen career.

“Playing an actress is unlike
portraying an ordinary woman
who never thinks of a camera or
an audience. On stage or off
Joyce Heath plays a part, shrewd-
ly, perhaps unconsciously analyz-
ing her ‘dialogue’ for effect on
the ‘audience.’

“She is an actress to the core.
The few times she acts naturally
are in definite contrast to the
hectic, off-key, overtoned pitch in
which she lives her life. Where
her natural emotions and reac-
tions leave off and where the
artful dodges of the theatre be-
gin are impossible to determine.

“All her gestures are a trifle
too broad, all her emotions a
shade too theatric. Her greed, her
insatiable zest for living, her all
encompassing ego make her seem
completely pagan, but a_ culti-
vated pagan who knows all the
tricks of her trade.”

Bette, in preparing for the
part, had to recall some of the
eraft of the theatre which she
discarded when going before the
intimacies of the camera. But
still playing for the camera, she
had to be careful not to overdo it.

“All in all, the problems which
Joyce Heath hag given in trying
to make her real, make her rank
with ‘Mildred’ in ‘Of Human
Bondage’ as the most interesting
character I have done,” the ac-
tress concluded.

Others in the cast are Franchot
Tone, Margaret Lindsay, Alison
Skipworth, John Eldredge and
Dick Foran.

The story and sereen play by
Laird Doyle paint a powerful
emotional drama baring a wo-
man’s very soul. Alfred BE. Green
directed.

Margaret Lindsay
Weeps Over Sad

Scenes in Film

To the legions of women
throughout the land who attend
matinees to have a good ery, add
the name of Margaret Lindsay.
She will even ery herself on the
screen if a scene impresses her
as being sad.

“It’s not that my acting has
such an emotional quality,” she
said. “When watching a picture,
I always will forget that I know
the people on the screen and
think that the things pictured
are really happening.

“There’s an interesting example
of this in ‘Dangerous,’ which
comes to the theatre on

ek Se .. Desperately in love
with Franchot Tone, I give him
up when he tells me of his fatal
attraction for another woman,
Bette Davis.

“T read the scene many times,
learning it by heart. On the set
I spoke the lines at least fifteen
times in rehearsals and ‘takes.’
The next day I saw the ‘rushes’
of the sequence.

“But when the preview came,
I found myself sniffling and sob-
bing with sympathy for the girl
on the screen to my acute em-
barrassment when the lights went
on. I guess I’m just a softy!”

“Dangerous” is a dramatic
story of a beautiful and_ bril-
liant actress who wrecks the
lives of those she contacts and
also her own.

Others in the cast include Dick
Foran, John Eldredge, Alison
Skipworth, Walter Walker and
Richard Carle.

‘‘Tomorrows have betrayed me too often to promise them

po?

Bette’s Back In Town

More charming—more alluring than ever—Bette Davis will come

COM CITC Se nes era es Theatre on

EAM or ae eee ae in her greatest

dramatic triumph “Dangerous,” Warner Bros. drama of a woman
all men found dangerous.
Mat No. 207—20c

Lovers Chew Taffy While

Trying To Talk In Film

Franchot Tone and Bette Davis Get All Mixed

Up in “Dangerous”’

Actors throughout history have recited lines under diffi-

culties.

Dodging dead eats or cabbages, shouting their dialogue
into smoke-laden and panic-stricken auditoriums, or suffer-
ing from severe illness, they adhere to their motto, ‘‘The

Show Must Go On.’’

All these instances are very noble indeed, but Bette Davis

and Franchot Tone topped them.

They spoke their dialogue while
eating taffy in a scene of the
Warner Bros. picture, “Danger-
ous,” now showing at the ..
theatre.

The prospect of watching this
scene drew a large crowd to the
studio stage where it was filmed.

There was a@ warning ring of
the bell, followed by the slap of
the board which signified the
scene had started. The wall in
front blocked the view. Evi-
dently the pair were playing
eards, for Bette said:

“You must be playing with a
pinochle deck.”

Tone replied:

“Youre jush shlow, thash’ll.”

“No wonder,’ she answered.
“Thesh cards are—are so old and
thick that they’re like play’n
ith the ency—encyclopeed — I’m
sorry, (taking the taffy from her
mouth) but I absolutely cannot
say Encyclopedia Britannica
while chewing taffy!”

Director Alfred E. Green said:
“Cut.” He was having trouble
too, what with chewing an extra
large piece of taffy.

“Tesh dry id again,” he said.

Being a taffy eater of the old
school, the director had found it
difficult to resist the inviting
plate heaped high with the con-
fection just outside the scene.
He hadn’t resisted it. Rather in-
conspicuously, he had put several
pieces in his pocket and one in
his mouth.

The next time, the scene went
more smoothly, Bette even get-
ting through the Encyclopedia
Britannica before she got her
jaws stuck.

Although starting on a humor-
ous note, Franchot Tone had six
lines of intensely serious dia-

Franchot Tone

Franchot Tone is teamed for
the first time with Bette Davis

in “Dangerous,” the Warner
Bros. picture coming to the
ivi Needs = REGLT O01 eee anes,

Mat No. 104—10c

logue which he spoke, manfully

disregarding the slivers of taffy
which still stuck in his teeth.
When Director Green said:
“Oke,” Bette sighed and _ swal-
lowed the candy.
“How was the scene?”
asked, walking off stage.
“Shwell,” said Green.
“Dangerous” is a dramatic
story of a beautiful and brilliant
actress who wrecks the lives of
those she contacts and also her
own. Bette has the part of the
actress with Tone playing oppo-
site her,

she

Actress Looks
‘Good’ When She
Looks Very Bad

Realism finally has its inning
on the motion picture screen.
Hard boiled audiences have
groaned at stars who wake up in
the morning looking immaculate
and as well groomed as if they
had just walked out of a beauty
parlor. All this remedied in the
Warner Bros. picture, “Danger-
ous,” which comes to the........
PCa ERO mole ates ere od

In one scene, Bette Davis
wakes up in Franchot Tone’s
country home after drinking
heavily and passing out the night
before in a cheap barroom. A
stickler for accuracy, she said to
Director Alfred E. Green:

“Tm going to look just like
that girl would have looked.”

It took a conference with Pere
Westmore, head of the makeup
department and a session with
her hairdresser, Dotha Carlson,
to reach her, objective,

Greasepaint was applied thick-
ly to give a sallow look to her
face. Dark circles were penciled
under her eyes. The only ar-
rangement to her hair was an art-
ful disarrangement. It swirled
around her hair as if it really had
been slept on through the night.

She looked very bad, but Di-
rector Green said,

“Bette, you look very good!”

Miss Davis and Franchot Tone
head the cast in “Dangerous,” a
dynamic drama of the fall and
rise of a brilliant and beautiful
actress.

Flop of Stage Plays
Led to Film Work

Alison Skipworth, playing in
the Warner Bros. picture, “Dan-
gerous,” now showing at the
Pe de Aer Theatre, once swore
she would never go into the mov-
ies but twenty successive plays
that failed changed her mind.

Tempting offers from studios
didn’t interest her until she had
the ill luck to appear in twenty
plays which didn’t last more
than two weeks.

Even then, she only accepted a
contract for four weeks but since
stayed in Hollywood for four and
a half years.

Franchot Tone Now
Writing a Play

Franchot Tone and his stand-
in, Stanley Lindahl, are collabo-
rating on a sereen play which
they plan as a starring vehicle
for the actor.

The name of the play is “The
Dangerous Young Man” and the
two had daily conferences about
it over the luncheon table at the
Warner Bros. studio, while they
were working in “Dangerous,”
now.-showing, at the...) eos
theatre.

Bette Davis was frequently
brought in by the pair to give
her opinion.

Actors in Film Hold
Old Home Week

The first day of production of
the Warner Bros. picture, “Dan-

gerous,” which comes to _ the
ee Pee | Rec theatreioner i001 Sh,
greatly resembled “Old Home

Week on the Farm.” Every im-
portant member of the cast had
worked in a_ previous picture
which Alfred E. Green had di-
rected and congregated around
him to discuss what had hap-
pened since they last met.

Bette Davis, Alison Skipworth
and John Eldredge were in “The
Girl From 10th Avenue,” Fran-
chot Tone, Margaret Lindsay and
Dick Foran, had roles in “Gentle-
men Are Born.”

Bette Davis Has To Be
Usglified For Film

Dotha Carlson, hairdresser for
Bette Davis, had a most unusual
job in the Warner Bros. picture,
“Dangerous,” which comes to the
theatre tons hss was

Ordinarily she spends her, time
beautifying Bette’s headdress. In
the current film, however, she
had to make Miss Davis’ hair
less attractive than normally.

Although the star’s blonde hair
is naturally wavy, the hair-
dresser had to comb it out
straight, disarrange it, and form
it into an untidy mass on the
top of her head.

Miss Davis plays the role of
an actress, pursued by a jinx,
who drops from the pinnacle of
fame to the gutter.

After Franchot Tone aids her
back to success she has many at-
tractive and distinctive hair-
dresses.

Bette Davis Fatalist
About Film Work

Bette Davis, who has the stel-
lar role in “Dangerous,” a War-
ner Bros. picture, now showing
ate DMG. ope erate. theatre, doesn’t
like to think about the results of
a picture while she is working
in it. For this reason, she tries
to forget it after working hours
and never goes to see the
“rushes.”

“Being more or less of a fatal-
ist,” she says, “I feel that things
turn out somewhat along pre-
ordained paths. Worrying only
frazzles my nerves and prevents
me from doing my best.”

Miss Lindsay Disguises
Voice on Phone

Margaret Lindsay, who is
Bette Davis’ rival for the love
of Franchot Tone in the Warner
Bros. film “Dangerous,” which
comes to the.......... theatre on
EE eee » has two distinct
voices when answering the tele-
phone.

One is a high pitched falsetto
used when she is first speaking
before she knows who is on the
other end of the line. The sec-
ond is her natural conversational
voice when she discovers who
she is talking to.

“You ean fib better when you
don’t sound like yourself,” she
admitted.

Together For First Time

Bette Davis Buys
Only What She
Can Put In Trunk

Do you like to acquire personal
property—building lots, houses,
furniture and the like? Most per-
sons do. But there are some who
have no use for that sort of thing

—and one of them is Bette
Davis, who comes to the........
Fheaere; ON eG. 6 soe , in the War-

ner Bros. film “Dangerous.”
“When I began to get by in
Hollywood and make some sort
of a salary,” explained the star.
“T vowed to myself I would never
purchase anything here that I
eouldn’t put in a trunk and, take

Bette Davis
in
“Dangerous”
at the Strand

Mat No. 103—
10c

And that’s the

away with me.
reason for my antipathy to man-
sions or bungalows, big works of
art, household-chattels and the
like.

“On one of my first afternoons
here, for lack of something bet-
ter to do, I attended an auction.
It was of the personal belongings
of a picture player who had once
been @ great star. It sort of hor-
rified me. I said that I would
never give them a chance to auc-
tion off any of my stuff. All my
things can fit into trunks—except
my dogs and automobiles, and
they can go with me, anyhow.”

Miss Lindsay Will
Exhibit Paintings

Spectators at the famous Inde-
pendent Art exhibition in New
York will have an opportunity to
see several paintings done by
Margaret Lindsay, now playing
in the Warner Bros. film “Dan-
gerous” at the.......... theatre.
Miss Lindsay will exhibit several
of her latest water color sketches
at the exhibit which is famous as
a proving ground for ambitious
amateurs.

She was advised to enter by
Andor Novack, famous New
York and Hollywood artist, who
recently inspected her work.

Bette Davis and Franchot Tone are paired as film lovers in War-
ner Bros. dynamic picture of a woman who scaled the heights and
fell to the gutter, “Dangerous,” now playing at the
Theatre.
Mat No. 204—20c

Page Seventeen

Joyce Heath (Bette Davis) is
a beautiful and brilliant actress,
but so self-centered in her ambi-
tions and her desires, she leaves
a trail of broken hearts and
wrecked lives behind her.

Every one she contacts seems to
fall under her strange spell, ulti-
mately to be ruined. She gets the
reputation of being a jinx, and
theatrical producers will no long-
er engage her. She then slowly
sinks to obscurity and degrada-
tion.

One night Don Bellows (Fran-
chot Tone), a rising young archi-
tect, sees her in a cheap gin mill.
He had admired her when she
was at the height of her success
and takes her to his small place
in the country, hoping to straight-
en her out.

Don is more and more intrigued
by her alluring personality, and
one day takes her in; his arms. He
regrets it later, being engaged to
a beautiful society girl, Gail Armi-
tage (Margaret Lindsay). Joyce
sneers at his conventional morals
and her propinquity weaves a spell
about him.

He finances a play for her, and
stirred by her old desire to have
the world at her feet, she starts
rehearsals. Don neglects his busi-
ness and his fiancee to be near
her. He begs her to marry him,
but she puts him off. The matter
comes to a showdown the night
before the play is to open.

Joyce Heath
Don Bellows
Gaar Himatiare. 29) Ph. Ae ia ee
DETR Teper. 0

Gordon Heath
Teddy

Roger Farnsworth 25 5600: eosin: im

PRE AN ONIOY nn GUS ue os

Charles Melton

George Sheffield... zn. Soe al

Elmont -
Reed Walsh

Dp eee

Story and Screen Play o
Photography by _

eee .

Art Director.

Cee ee
"RE, Sa ath siete Leo F. Forbstein

Musical Director.

BETTE DAVIS |

“DANGEROUS”

She goes to Gordon Heath (John
Eldredge), once a man of wealth
whom she had married, ruined and
deserted, and asks him for a di-
voree. He refuses. She drives him
to the country and threatens to
kill them both by wrecking the
car unless he consents but he tells
her he still loves her despite what
she has done to him.

Keyed to an hysterical pitch,
and fearing the loss of Don’s fi-
nancial backing, she carries out
her threat by smashing the car
into a tree. Both are seriously in-
jured. The scandal that follows
wrecks Don’s business and also
the play. His eyes are finally
opened to the girl’s utter lack of
consideration for others. He visits
her and tells her it is not a jinx
that has been following her but
her own selfishness.

Joyce herself comes to this reali-
zation. When told her husband is
going to live, she goes to the
theatrical producer and persuades
him to go on with the play. De-
termined to wreck no more lives,
she tells Don she merely used. him
as a means to regain her position
on the stage. This completes their
break, although now she has come
to love him.

Don goes back to Gail and even-
tually is married and settles down
to business. Joyce’s play is an in-
stantaneous hit. She visits her
husband who is overjoyed when she
tells him she now belongs entirely
to him.

ee eee ee Tulse er nae Bette Davis

<a hence te al COL one
__Margaret Lindsay

Dy rarer al atl Sa Caper ae Alison Skipworth
eh Gertie, Mesh abanGem John Eldredge
eis) SRS Sa Dick Foran
Sa Shs Pie te a Walter Walker
As whee: WE Gee: Richard Carle

ete: _.........George Irving

Oe eae eae Pierre Watkin

_......... Douglas Wood
William Davidson

Biss ety sa eel Alfred E. Green

_ Laird Doyle
Ernie Haller

Li eee ae Richards

_...Hugh Reticker
Orry-Kelly

with

Franchot Tone
Margaret Lindsay—Alison Skipworth
John Eldredge—Dick Foran

Directed by Alfred E. Green
A Warner Bros.

Productions Corporation
Picture

Page Highteen

Dramatized biographies, stressing highlights in the lives of the stars,
arranged so that editors may use them with a minimum of editing.
The half column cuts may be used with or without the star silhouettes.

Born in Lowell, Mass., April 5,
1908—Graduated from Newton
High School
and Cushing
Academy —
Wanted to be
a nurse but
ecouldn’t stand
blood — Stud-
ied dancing
then enrolled

in John Mur-

ray Ander-

Mat No. 112 son’s Dramat-
—10c :

ie school —

Won two scholarships—Played in
stock, then on Broadway—Went
to Hollywood and soon was signed
by Warner Bros. for role with
George Arliss in “The Man Who
Played God.” Made a hit—Mar-
ried her high school sweetheart,
Harmon O. Nelson, Jr., now a
prominent orchestra leader—Rides
horses and plays golf—Attends
football games, tennis and polo
matches—Has no hobbies—Owns
two dogs—Only woman who ever
qualified as a lifeguard at Ogun-
quit Beach—Made great success
in “Of Human Bondage” with
Leslie Howard—Repeated it in
“Bordertown” with Paul Muni—
Became a star in her own right
—Added to her laurels in “Girl
from 10th Avenue” and “Front
Page Woman’—Worries lest the
public judge her by the unpleas-
ant characters she frequently
portrays — Constantly gets fan
mail asking advice on best meth-
ods to charm men—Now has her
greatest dramatic opportunity in
“Dangerous” which opens at the
theatre tons. jan a8.

“MARGARET
LINDSAY

Born Margaret Keis, in Du-
buque, Iowa — Graduated from
National Park
Seminary,
Washington—
Studied at
American
Academy
of Dramatic
Art—Went to
London— Got
on the stage
and acquired
an English ac-
cent — Went
to Hollywood and won a part in
“Cavaleade” through her accent
—Seored a hit—Signed contract
with Warner Bros.—Competent
musician—Excellent dancer—In-
tends to teach dramatics and
dancing sometime—Not in love
and doesn’t want to be—Dislikes
fussy, frilly clothes—Has trav-
elled much in England and Ger-
many — Swims — Doesn’t diet —
Fasts one day a week—Favorite
sports are riding, swimming, ten-
nis, golf and greyhound racing—
Avid reader—Is 25 years old—5
ft. 5 in. tall—Weighs 115 pounds
—Has hazel eyes and dark brown
hair—Current picture is the War-
ner Bros. production “Danger-
ous,” coming to the............
Theatre on.............

Mat No. 110
—10c

Dangerous

Bette Davis, who flashed into
screen stardom by her work in
“Of Human Bondage” and “Bor-
dertown,” has the most dra-
matic role of her career in the
Warner Bros. picture “Danger-
ous,” which opens at the__...__.. a3
Theatre on 2G s

Mat No. 105—10c

OHN
ELDREDGE

John Eldredge was born in San
Francisco—Majored in dramatics
at the Uni-
versity of Cal-
ifornia —
After gradua-
tion went on
the stage —
Made a_ hit
in “Goodbye
Again” — Got
a Warner
Bros. contract
and went to
Hollywood to

Mat No. 108
—10c

appear in “The Man With Two

Faces” in a role he had played on

the stage—Has appeared in many

pictures. His current role is in

“Dangerous,” now showing at the
PT es aes Theatre.

ALISON —
SKIPWORTH

A veteran of both stage and
screen, Alison Skipworth was
born in Lon-
don— Became
understudy
for Marie
Temple—Dan-
iel Frohman
engaged her

na at the old
Broadway
Theatre—The
morning after
her first opera

Mat No. 111
—l0c

opened she was the toast of New

York—Appeared in more than
100 under Frohman management
—Became a screen actress five
years ago, expecting to return to
the stage in a few months—Now
appearing in “Dangerous” at the
Waer ss Theatre.

as prima don- .

FRANCHOT
TONE

Son of a prominent manufac-
turer and one of New York
state’s lead-
ing club wo-
men, Franchot
Tone, born in
Niagara Falls,
N. Y., gradu-
ated from
Cornell Uni-
versity —
Took post
graduate
work at Uni-
versity of
Rennes, France—Started theatri-
eal career with Buffalo, N. Y.,
stock company—Was an original
member of the Group Theatre—
Serious student of the drama and
collects books on stagecraft —
Plays all outdoor sports well—
Takes singing lessons as a pas-
time—Reads a great deal but now
refuses to read detective thrill-
ers because he always solves the
mystery when half through the
book—Made his greatest stage
success in “Stage Success” —
First picture for Warner Bros.
was “Gentlemen Are Born”—Now
has the leading masculine role
with Bette Davis in “Danger-
picture

Mat No. 113
—10c

ous,” the Warner Bros.
coming to the
Theatre on

Dick Foran was born in Flem-
ington, N. J.—Attended Mercer-
berg Acad-
emy, Hunn
Preparatory
School and
Princeton
University —
Starred in
football, base-

ball, lacrosse

and ice hock-

ey — Member

of Princeton Mat No. 109
Glee and Dra- —10c

matic clubs—Got a job with the
Pennsylvania Railroad and was
sent to California — Given a
screen test and became an actor
—Is crack rifle shot—Has pleas-
ing singing voice—After making
a hit in a number of pictures in-
cluding “Gentlemen Are Born,”
he was starred as a singing cow-
boy in “Moonlight on the Prai-
rie” and will continue in a series
of musical Westerns — Rides
horses like a real cowboy—Now
appearing in “Dangerous” with
Bette Davis at the...... Theatre.

LENGTH OF FILM
7217 Ft.

RUNNING TIME
78 Min.

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loaned free to exhibitors.

Write for Information . . . . No Obligation!

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AMERICAN DISPLAY CO., Inc.
525 West 43rd Street a
New York City, N. Y.

Gentlemen:

Please send me complete information tagandine your RENTAL PLAN and how I can secure
DISPLAY FRAMES for use in my theatre FREE as advertised in the CAMPAIGN PLAN on
“DANGEROUS.” This request does not obligate me in any way. way

40 x 60 PHOTOGRAPHIC ENLARGEMENT

Brilliantly colored in a brightly illuminated shadowbox. Hand-
cut transparency mat has color background greatly enhancing»
smartness of display. Enlargements and mats are available on a
rental basis—the beautiful and substantial frame is loaned free to

exhibitors using this service.

TTT
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Bes

— : ne Page N ineteen

*‘My forever ends at dawn!”

ET LINDSAY
SKIPWORTH

JOAN ELBREGGE DICK FORAM Birectes te ALFRED E.GREER
A WARNER BROS.

PRG MUCHA RS CBMRP. PEEL URE

rs Kl fe [= DESCRIPTION: Top panel dark green, with Bette Davis
light green and title red. Illustrations in full color.

It's DANGEROUS To Be Without
THESE 6 VITAPHONE SHORTS!

‘‘VITAPHONE TROUPERS” “BROADWAY BALLYHOO”’
(Big Time Vaudeville Series). (Broadway Brevity Series). A
Aunt Jemima, Ross and Stone, miniature comedy, with all the
The Four Trojans and The Buc-___ trimmings of a big show.

caneers head this all-star show.

(21 minutes—N 9. 1022)
(10 minutes—No. 1605)

RED NICHOLS’ ORCHESTRA
(Melody Master Series). The
carrot-topped maestro leads his
boys through a few hot num-

bers. (7 minutes
(11 minutes—No. 1505)

SHEMP HOWARD in “WHEN ”

THE CAT'S AWAY?” (Vie con't BE DONE’ (Fepper
phone Comedy). Another laff
riot by one of your favorite
comedians.

‘*PLANE DIPPY”’ (Looney Tune
Series). The cartoon characters
go off on a flying adventure.

No. 1702)

Pot Series). Ray Gross, the fa-
mous ‘inventor’ brings us a few
more practical inventions.

(21 minutes—No. 1107) (10 minutes—No. 1807)

INSERT CARD

SLIDE
1-SHEETS
1 to 49. _......--__150 each
50 to 99.
100 and over
3-SHEETS
1 to 24... SS ee ee ee 40c cach
25 and over
Eo Oc ee eee T5c
10 te 19... Re ee eeekis a See
20. and * over. SS 65c each
24-SHEETS
UD HO 2h ee arcssacesedsosccstsscossonhpsapssasaeassoncep ee 0 CRACK
25 ANU” OVO ccicsetscssesciessecocchessecsecsessavessees Ac LOZCRCH

WINDOW CARDS

100

JUMBO HERALDS
1M to 4M___-___.. ee eM $3.50 per M
SM “and: over. 22- es 3.25 per M

LOBBY DISPLAYS
11 x 14 Photos (8 in set—colored) 75c a set
22 x 28 Photos (2 in set—colored) 80c a set

Z ae cone Sita a SAS Asi cece ae Se GA -18c each
1-SHEET ? se ee . Midget Window ica ee
MIDGET WINDOW CARD 6-SHEET - \/ {L/S (These prices apply to the U. S. only )

PRINTED IN U.S. A.

Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

see”

s
o*

Wisconsin Center

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org